If banners, signboards and billboards had a them song it would be CAN YOU SEE ME NOW! But there is purpose to these forms of communication. Banners can be seen as web banners or the printed form we see all around us. Both web and printed banners serve the same purposes. Here is 4 main points on the use of banners.
Branding – Its more than just a logo, it is a the look and feel of what you want to communicate. Its what you want people to experience about your organization. A banner can help you with forming a brand identity.
Attract Attention – A well designed and placed banner can help draw the eye and attention to your message or communication.
Call to Action – A banner on the web or printed can be used to call people to action, to visit your organization, event or website. use enticing images or a though provoking question.
Invitation – A banner in what ever format can be used for the specific purpose of informing people of an event, a special gathering or sale your organization is having