Sticky

A client needed a vinyl sticker for there new shop. But wanted to apply the vinyl sticker them self  Vinyl decals like small text is easy to apply, but applying a 1x2m vinyl sticker is not everyone’s job. So my client asked met to give them a step by step how to. So I went on a search to find a website that can help my client. But with no result satisfying me, I decide to write a steps by step on the application of the sticker.

Below is the how to on applying the vinyl sticker to a cromadeck board.

Before you get started

  • The surface must be smooth and clean.
  • Do not stretch the vinyl during application
  • The design must be rubbed down thoroughly with a squeegee before and after application. ( A plastic ruler can also be used)
  • Do not touch the sticky side of the vinyl with your fingers, the natural oils can affect the stickiness and the decal could lift from the board if you do.
  • For large vinyl spray the board with water from a spray bottle to dampen before you apply the decals. This will prevent air bubbles and allow you to move the pieces until you are happy with the application.

Applying the vinyl

  1. Start by spraying the board with water to dampen the board.
  2. Start with one corner and loosen the corner of backing paper from sticker.
  3. Apply sticker corner to board and with ruler/ squeegee rub sticker in place.
  4. One person pulls the backing paper from the sticker will a second person rub the sticker into place with the ruler/squeegee.
  5. After application rub out any visible bubbles.

Bottled time

I’m a life long learner. And when it comes to photography there is still  A lot I can learn. If you asked me, I would say of the thousands of photos I have taken there are some that are good. Then there are some that I like and would say they are better.

But what is it that makes a photo pop or give it that wow factor?

I started listing to my photographer friends, reading some blogs and websites and got a lot of info and advice. Some would say its all about your tools, the best camera the lighting equipment etc. Others say its knowing the technical stuff. But there are one point that stands out. One big thing that 99% photographers agree about.

Emostion

Do the photo awake emotions in the viewer? Is the photo loaded with emotion? and last do it tell a story? As I see it a photo is nothing more than time put on pause or bottled time. Example, the run down petrol station below is now a highway petrol station. My daughter below (a week old) is now fast on her way to 3 years of age. As Jim Croce sang Time in a bottle.

Conclusion:

The tools, the technical stuff is important. Focus, Lighting, Composition is noting if time is not stopped and bottled for a great story and awakening of emotions. Anyone can take stock images but the true photographer, the true artist can save time in a bottle.

What do you think makes a photo a work of art? What is the difference between a good photo and a great one? Please leave your comment.

Between the covers

Between the covers lay a great story. The saying goes, “Don’t judge a book by its cover”. But is it not what we do?  If you are not CS Lewis or Steven Spielberg your cover is what going to draw people to your book or dvd. It can be the main selling point.

Book covers

But the question is what make a good cover?

After some research I have found some points that all bloggers, authors, cover designers are agreeing on. Cover design is not just a beautiful picture or image and a title. The cover must capture the emotions, the message of the content.  Accompanying the capturing artwork and title is the well thought over write-up.

The big three for book covers

  1. The cover must draw the reader in, make them feel something, think like the buyer.
  2. The cover capture the book. To create a great cover, the designer must understand the content, the intended reader and author.
  3. Three basic point to remember.
  • The font and artwork  must be Legible.
  • It must be part of the “puzzle” fitting the genre and content of the book.
  • Your cover must be compatible on different platforms. (Printed, online, ebook, kindle & mobile devices)

DVD & CD covers

When you think of your favourite movie or music album you almost certainly will be able to describe the cover art in detail. Its because lots of thought went into the design.

The big three for DVD & CD covers

  1. The artwork must be relevant to the content and the design must be uncrowded and focused.
  2. Colour and contrast are important: Colour can help with setting the mood and drawing attention. Contrast helps with legibility.
  3. Text should be legible and preferably not overlaying the design or image.

thebookdesigner.com/2014/06/book-cover-success-and-failure-explaine

wired.com/2014/09/makes-brilliant-book-cover-master-explains/

lightsfilmschool.com/blog/design-the-best-dvd-cover-art

Can you see me NOW!

If banners, signboards and billboards had a them song it would be CAN YOU SEE ME NOW! But there is purpose to these forms of communication. Banners can be seen as web banners or the printed form we see all around us. Both web and printed banners serve the same purposes. Here is 4 main points on the use of banners.

Branding – Its more than just a logo, it is a the look and feel of what you want to communicate. Its what you want people to experience about your organization. A banner can help you with forming a brand identity.

Attract Attention – A well designed and placed banner can help draw the eye and attention to your message or communication.

Call to Action – A banner on the web or printed can be used to call people to action, to visit your organization, event or website. use enticing images or a though provoking question.

Invitation – A banner in what ever format can be used for the specific purpose of informing people of an event, a special gathering or sale your organization is having

Think too much – feel too little

See if you can guess from what movie these quotes are from.

  • Life is a box of chocolates, Forrest. You never know what you’re gonna get.
  • Just keep swimming.
  • I’m also just a girl standing in front of a boy asking him to love her.
  • What we do in life echoes in eternity
  • “Even the smallest person can change the course of the future.”
  • All we have to decide is what to do with the time that is given to us
  • It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.

Movies great memories and can even change life’s. It taps into your soul your emotions and even your spirit.

That is what I love about making videos that taps into that sacred place of the heart. stirring up emotion that bring people into motion, into action.